Useful SEO Vs AEO: What's The Buzz About?

[Raja Vishnoi]

What's AEO Anyway? ​

AEO stands for Answer Engine Optimization. It's all about making your content easy for AI tools like ChatGPT, Gemini, and Copilot to find and share when people ask questions.

What People Are Saying About AEO​

Most people on the forum are just starting to try AEO. Here's what they're doing:

• Making Q&A formats - Setting up content as questions and answers
• Being super clear - Writing direct answers that are easy to understand
• Using schema markup - This is like special code that helps AI understand your content better
• Keeping it natural - Writing like you're talking to a real person

One person said they got 15-20% more visitors after trying these tricks!

Should You Pick SEO or AEO?​

The cool thing is - you don't have to choose! Most people say DO BOTH!

As one smart person put it:

"SEO helps you rank. AEO helps you connect."

Easy Tips for Getting Started with AEO​

1. Focus on answering real questions people ask (not just keywords)
2. Make your content super clear and direct
3. Break things into small, easy sections
4. Use everyday language instead of fancy words
5. Check "People Also Ask" questions on Google to find good questions to answer

What's Different About AEO?​

While SEO is about ranking in Google search results, AEO is about becoming the source that AI tools pull answers from when people ask questions.


Instead of someone searching "best running shoes 2024," they might ask "Which are the best running shoes for flat feet in 2024?" - and you want YOUR content to be what the AI uses to answer!

The Bottom Line​

Both SEO and AEO matter now! As AI tools get more popular, smart marketers are doing both to get more people to their websites.


What do you think? Have you tried AEO yet? I'd love to help you figure out how to make it work for your content!