News Global Reach With Microsoft Video Advertising And Netflix

[Raja Vishnoi]

Microsoft Advertising, in partnership with Netflix, is transforming video marketing through Connected TV (CTV) and over-the-top (OTT) platforms. This collaboration expands Microsoft’s advertising reach to global audiences, offering innovative solutions to streamline video ad buying.

Exclusive Partnership with Netflix​

Microsoft Advertising is the exclusive partner powering Netflix's ad-supported subscription plan. This partnership allows Microsoft to provide clients access to a highly engaged global audience, enhancing the reach and effectiveness of their advertising campaigns.

Microsoft’s Comprehensive Tech Stack​

During a recent webcast, Microsoft highlighted the capabilities of its tech stack, which provides advertisers with flexibility in crafting campaigns. This stack integrates unique data signals, collaborates with streaming services, and employs tailored video buying workflows to address the complexities of the fragmented video ad market. Key strategies include:

• Unified Platform: Offers consolidated deal buying and cross-channel measurement solutions.
• Scalable Solutions: Microsoft Advertising supports over 860 CTV publishers, 100 billion weekly video impressions, and 1,200 always-on video deals.
• Enterprise-level DSP: Microsoft Invest, powered by Xandr, facilitates intricate media buying strategies across various channels and formats.

Benefits for Advertisers​

Advertisers can leverage Microsoft’s robust suite of advertising solutions to:

• Increase Reach: Access to a vast and engaged audience through leading streaming platforms.
• Enhance ROI: Improved return on investment through targeted and effective ad placements.
• Automate Campaigns: Streamlined and scalable campaign management.

Key Takeaways​

• Innovative Advertising: The partnership with Netflix signifies Microsoft’s commitment to driving innovation in video marketing.
• Global Reach: Access to a global audience enhances the impact of advertising campaigns.
• Efficient Solutions: Comprehensive and scalable advertising solutions streamline the complexities of video ad buying.

This collaboration between Microsoft Advertising and Netflix promises to revolutionize video and CTV advertising by delivering scale, premium placements, and customizability.